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Franchise Power TipsThe Language of Goal Setting


Last year I included our Goal Setting Worksheet in one of my monthly emails.

This worksheet can be used by everyone in your organization from the CEO to the shift supervisor. I had so many positive comments about it that I have decided to offer this important tool again and focus my remaining monthly emails on Goal Setting.

In order to effectively use the worksheet and communicate its importance to your staff, organization, and franchisees you need to understand the language of goal setting.

Success in today’s volatile economic environment requires both small and large franchise systems to focus more on the importance of planning and conscientious decision making.  The process of Goal Setting is an integral and essential element to ensure successful planning and decision making.

This is such an important topic that the remainder of this year I will focus my monthly emails on such topics as:

  • Seven Secrets for Conducting Successful Goal Setting Meetings
  • Ten Tips for Communicating Goals
  • Don’t Forget to Monitor, Refine, and Reward Goals

The Language of Goal Setting (worksheet terms explained)

Goal - refers to “what” you are trying to accomplish. Here you define specifically what it is you would like to accomplish. For example: increase our customer service statistics, open X number of franchise units, expand our restaurant menu.

It is important to be specific and not too broad. For example: “increase profits” is important, however, it may be too large of a statement for everyone to support. It is easier to quantify specifically what you intend to do to increase profits and let it become your goal. For example: Eliminate waste and serving size discrepancy.

Strategies - represent “how” you plan on achieving your goal. Strategies provide an opportunity for you to engage your team in brainstorming several strategies that may be more realistic and enable “buy in” because everyone had an opportunity to contribute. Often it is the people who implement the daily business who better understand strategies that can be used to improve the franchise. Use that expertise.

Measurement - is an indicator of success. Ask yourself, “How am I going to know that I have been successful?” Measurement is usually expressed in quality (percentage), Quantity (a number), Cost (dollars) or Timeliness (time/date).

Milestones - each strategy usually requires key tasks (milestones) to be accomplished by a particular time in order to successfully achieve the goal.

Obstacles - identify some of the major obstacles to achieving your goal, enables the process to become more realistic. It also provides an opportunity to discuss what could be done to eliminate the obstacle. Some examples of obstacles are: a lack of proper equipment or resources, or lack of funds, or behavior oriented problems like poor attitudes or commitment levels.

Contingencies - provide a way to be pro-active and plan to deal with the obstacles. Situations change constantly and it is always a good idea to have several contingency plans.

Resources Needed - enables the goal setting participants to declare the resources they feel are imperative to success.

Sources of Help - provide a variety of sources of help so that those who implement

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